Thursday, November 15, 2007

Daily Local News Starts Tricky Advertising Campaign


I went into my Wawa this morning and as I reached for my USATODAY, I was stunned to see a piece of paper on top of the stack which read, "Ax Murderer Trial Begins in Chester County - read about it in today's Daily Local News".

Are you kidding me? Has the Daily Local sunk so low that it needs persuade readers with this trickery? And why is Wawa tolerating this?

What's next? - Let me just reach over and get myself a tasty Snickers - oh wait.... what's this sign over top of the Snickers bars? 'Snickers make you gay, enjoy a manly Zagnut'.

Wawa and Daily Local News - you've been put on notice. I do not want to see this again.

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