Anyone from the Philly area remember the Krass Brothers commercials? Take a look. Which girl is your favorite? I bet you like the one second from the left don't you?
Come on...don't lie.
And look at when the women are talking. He's mouthing their lines.
When it comes to TV advertising spending I didn't think anyone would top HeadOn. That commercial was on non stop. And I don't know how they even sold one unit of HeadOn because they were never clear on what to do with it. Specifically, where should it be applied? Who would even know? Maybe I wasn't listening closely enough.
The Sham Wow* on the other hand is going places and I predict is going to be a product star. And why? Look at the smooth talk of Vince the Sham Wow guy. He's telling you where it's at. It's as simple as that. And I'm sure you ladies can agree that if this fellow approached you in a bar, you'd be putty in his hands. Yeah. Don't lie.
*They say to beware of imitators. So....I'm just warning you. And damn it..where was the Sham Wow during hurricane Katrina? If my calculations are correct, they could have cleaned up that New Orleans mess with about 10 Sham Wows. Damn you slow development cycles!
